Our Mission

Chosen Joe Coffee Company inspires veterans, first responders, their families and all others who support them to live better lives.


Our Values

Quality – It is extremely important that our coffee is not only of premium quality and amongst the best tasting in the world. More profoundly, we ensure that it comes from Fair Trade small-holder farms, who cultivate the beans in a sustainable way.

Social Responsibility – Our life experiences, both personally and professionally, have been tremendously influenced by serving in the military for most of our adult lives. Therefore, being a part of something larger than ourselves is very important. We care about our customers just as much as we care about our coffee.

Veterans, First Responders, and their families – Most notably, we care about those who choose to serve our great Nation. We have a soft spot in our hearts for those who stand in harm's way to defend our freedom and preserve our way of life.