OUR STORY

Chosen Joe Coffee Company is a socially conscious, veteran-owned small business enterprise founded by friends Elliott, Mike, and Pete. This venture is a labor of love that started in Afghanistan in the spring of 2013. Every morning, Elliott, Mike, and Pete started their daily routine with a cup of joe and a plan to one day have their own blend of great coffee. Their dream was to create something to honor their brotherhood and to honor all service men and women who start their day with their chosen joe. In 2020, this dream finally came to fruition as the three of them decided that the time for Chosen Joe was now!

Elliott, our President & Chief Executive Officer (our Visionary) is an expert leader with over 30 years of service in the US Army. Elliott is an Airborne Ranger and holds a Master of Strategic Studies from the United States War College, and a Master of Business Administration from the University of Louisville. Elliott commanded Army units at every level from Company to Brigade and deployed several times to defend our great nation. Elliott has an uncanny ability to interact and communicate with diverse groups of people and his goal is always to WIN!

Mike, our Executive Vice President and Director of Coffee Operations (the Problem Solver) served in the US Army for 21 years. Mike is an Airborne Ranger and has a bachelor’s degree in Business Administration from the University of Maryland and certifications in Life Cycle Logistics and Program Management from the Defense Acquisition University. Mike’s international and operational perspective spans over 30 years living and working in several countries in Europe, Central America, Africa, Asia, and the Middle East. One common theme with Mike being in all those places is that he never skipped a beat in starting his day with a carefully chosen cup of joe.

Pete, Executive Vice President of Growth & Engagement (the Inspirer) holds a Master of Business Administration degree from Amberton University, and a Master of Arts in Procurement and Acquisitions Management from Webster University. Pete’s 24 years of service in the US Army, and his experience growing up in Sierra Leone around coffee farms have provided a glimpse of how a carefully chosen bean can make you a perfect chosen joe. Additionally, living in Sierra Leone gave him a front row seat to how conflicts and natural disasters adversely affect these farming communities. These experiences transformed his social consciousness and paved the way of how he can affect change by being of service to others – veterans, first responders, and farmers.

Please join our Chosen Joe family and help us inspire veterans, first responders, and their families and all those who support them to live better lives.

Choose Chosen Joe!